Why Weight?
September 07th, 2006 
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Now, before you hack me to pieces for poor English, let me explain.
Online PR adds weight. And the longer you wait between releases, the lower your online weight in the media, seach engines and overall web space.
I’ve been experimenting over the last 3 years with what I consider the optimum “cycle time” between releases. The data’s not all inclusive, but so far it’s providing a workable plan for:
- Gaining online visibility in less than 24 hours
- Achieving better organic search results
- Building brand presence
- Overcoming a media thrashing