Turns out that we probably still are a bit nuts, but nutty people are right from time to time. For years, PRWeb has been focused on helping you reach your customer with your message — directly, unfiltered by the media. We are the only newswire that offers interplay directly with the blogosphere. Why? Check out the latest PEW study today that reports (reported here):
“Bloggers are avid consumers of online media,” said Amanda Lenhart, senior research specialist at Pew and one of the report’s authors. “They are consuming online media in a way that even other online users do not,” she added.
For instance, almost all bloggers — 95 percent — reported reading news online, compared to 73 percent of Internet users at large. The majority of bloggers — 55 percent — said they read e-mail newsletters or listservs, compared to 29 percent of all Web users; and 47 percent of bloggers reported reading other blogs for news, compared to 9 percent of all online users.”
Now read this and we will do some basic arithmetic.
“Overall, Pew found that 8 percent of Internet users — or approximately 12 million U.S. adults — keep a blog, and 39 percent of Web users (57 million U.S. adults) read them. Last year, Pew reported that 7 percent of U.S. adults kept blogs and 27 percent of online adults in the United States read them.”
Take 12,000,000 X .95 (95% remember that number from above?) = 11,400,000 people ready to devour your news. That is a pretty good number. Now consider the number of people that those 11.4 million bloggers reach when they weigh in on your news. Wow. Try that, using mainstream media.
– Make Your Own Headlines
David McInnis, CEO