David Unleashed

More variety from PRWeb. This selection from March 27 interests me because the Babe played for the Red Sox, my "home" team, and I learn something every day (about search engine marketing, "green" builders, etc.) from the pages of the leading online newswire. The last press release cited, I suspect, is from a relative of our very own Mario Bonilla, who is in charge of "customer delight" at PRWeb.

Babe Ruth’s Last Yankee Stadium HR Ball In Auction

Innovative Search Engine Marketing Critical for Today’s Law Firms

Log Homes Built from Canada’s First Certified Sustainable Forest Reserve

Introducing the Culinary Podcast Network

Bonilla Design & Advertising, Inc. Relocates to Chandler, Arizona

Today we expanded our presence on Topix.net and distribution for our press release content.  For years Topix has been indexing our press release content. Today’s announcement expands visibility for PRWeb client press releases in a similar fashion to our long running and popular Yahoo agreement.

“PRWeb has chosen Topix.net as a distribution partner to enhance our direct-to-consumer distribution platform because, as a leader in its space, they have proven to be innovative in the way they make news interactive and relevant,” commented Mick Jolly, Executive Vice President of PRWeb.  “When choosing distribution partners, we are very focused on companies that encourage social interaction with our press release content.”

http://www.topix.net/news/prweb/pr

Well, I haven’t heard any rumblings this week about the death of the
press release so I thought I would inject something into the digital
workspace.  Actually, I have watched and read most of the comments over
the last few months proclaiming the death of the press release.   While
I think I understand the motives of those who are eager to pronounce
the death of the press release I do not agree that the press release
has outlived its usefulness.  Now as the Founder and CEO of PRWeb, one
of the industry’s leading online press release Newswires, you would
expect me to say that.  Now let me try to explain.

Back in 1997 when we officially launched PRWeb, we had tons of e-mail
messages chastising us for using the term press release.  The argument
was that the press release was outdated and we should call it something
like “news release,” “media release” or any number of other monikers
that were suggested. To this day I continue to call it a press
release.  Why?  Am I hard headed?  Well perhaps, but the fact remains
that press release is what the world understands.  It is what they
search for on the Internet.  We still buy the terms “news release” and
“media release” but they remain much less important than the term
“press release.”

Now back to today. Does a person cease to be a person because he/she
graduates from years of college and becomes a medical doctor?  No, that
person has a new function but he/she is still a person.  Do we
pronounce a father dead because he has a grandchild? No, his form (man
and person) remain constant but he now has additional functionality. Is
the press release dead?  No, it has evolved.  At PRWeb, we feel that we
have led its evolution.  Think of all the new concepts that we have
introduced to the market in the last 8 years.  Search engine optimized
press releases, direct-to-consumer distribution, social bookmarking,
podcasting and trackbacks are just a few of the many innovations that
we have introduced to the space.

I have just finished a podcast with David Meerman Scott of Web Ink Now and Brian Clark of Coppyblogger.com
where we spent thirty minutes discussing how the press release has
changed and how PRWeb’s role has changed as a leader in this movement.
Listen here; at PRWebPodcast.com. It’s only 30 minutes of your time and these guys know their stuff.

It is a great time to be in PR.

David

One of the things I love about PRWeb is the rich variety of news announcements from PRWeb users.

Today’s PRWeb.com front page is a great example of that. The headlines on the press releases tell the stories about health surveys, dog breeders, award-winning modular homes, telephone ring tones, lawsuits, music, bloggers, new Web sites, new products, new books, a podcast convention and more.

There is always something to make you laugh, cry, gasp, scream or groan.

A sampling of headlines from March 21, 2006 that caught my news eye:

*Internet Marketer Declares War on Saturday Chores; Vows He Can Eliminate Them for Anybody

* WorldBlogCenter.Com Presents Snapshot of World’s Best Blogs

* Get Up and Go With Sixth Annual Teletubbies National Day of Exercise

* Online International Podcasting Expo, April 21 - 23, 2006, Allows Anyone With Internet Connection to Attend

* Pac-Van Modular Buildings Take Two of Three MBI Best of Show Awards

Kathy Sheehan, PRWeb managing editor

Growthink Research has been hard at work getting their system up and running, ready for deployment.  They have done tons of research paying careful attention not to create duplicate records / data within their database.

"Users can specifically tailor their searches by using a wide range of
variables, including industry, sector, location, dollars raised, date
of funding, and even by an executive’s gender. Users can also search
the biographies of over 60,000 executives, directors and advisors. The
database provides for micro-payments, allowing users to purchase a
single lead, or complete 24/7 access for only $499 per user per month
(during the initial launch period)."

I like what these folks have done so much that I have made an investment into their company.  You can get access to this quality and important data through their easy to use ecommerce front-end.  They even allow you to preview the data before you make a purchase. 

Check it out folks.

David